Resources Library by ANA

Socio-medical research into hypothermia among the elderly

This paper deals with a case history, which we believe comprises an unusual, if not unique application of the skills of a commercial market and social research company to the field of Medical Research. We will show how the concept of using sample...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: H. J. Taylor, J. T. Hanvey

Company: Harris Interactive (Europe)

September 1, 1973

Agricultural planning and opinion surveys

Amongst the most urgent and difficult problems to be solved today, without any doubt, is that of agricultural development and the success of planning in this field. The series of surveys that we have carried out for the last several years to evaluate...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Michel Hoffmann

September 1, 1973

Agricultural planning and opinion surveys (French)

Amongst the most urgent and difficult problems to be solved today, without any doubt, is that of agricultural development and the success of planning in this field. The series of surveys that we have carried out for the last several years to evaluate...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Michel Hoffmann

September 1, 1973

How simple elicitation helped solve an advertising problem

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Elizabeth Fallaw, Mary Tuck

June 15, 1973

From purchasing and consuming habits to basic underlying attitudes

Consequently, it is in order to offer the Marketing man better criteria for the definition and the recognition of a target group that various surveys have described readers, radio listeners, TV-viewers: - according to their main interests or...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jean Quatresooz

June 15, 1973

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: M. G. Christopher, Gordon S.C. Wills

June 15, 1973

Promise nipped in the bud

BP Trading Ltd. decided in 1970 to embark upon an advertising campaign, initially in Europe, designed to create a more favourable image for BP amongst authoritative opinion-formers or media communicators, to influence purchasing decisions in BP's...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Robert Adams, Mark R. C. Lovell

June 15, 1973

Diversification

Created in 1886 - a small plant for the production of dyestuffs, located in Basle - SANDOZ is today well known throughout the world for its dyestuffs, pharmaceuticals, agrochemicals, dietetic and hospital supply products, thanks to its considerable...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: R. Biard

June 1, 1973

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: D. Thicker, Andrew Robert McIntosh

January 1, 1973